How to plan and execute your perfect fraternity growth strategy.
The #1 step-by-step guide by Rod Arnold.
What We Do
All-Pro RUSH® is authored and presented by Rod Arnold, CEO of The Ericksson Group Inc.®, a national consulting firm in Atlanta, Georgia.
All-Pro RUSH® is a program based on over 33 years of professional recruitment experience. Since 1993, it has been presented at national fraternity conventions, regional leadership conferences and individual chapter focus sessions across the country.
01
Preseason
Setting goals, and the importance of training camp
02
Setting the Roster
Playing to your team members' individual strengths
03
Chapter Playbook
Recruitment mechanics and game time rules
04
Season Scheduling
When, Where & How to set your events schedule for both year-round recruitment and your campus IFC Rush seasons to gain a home-field advantage
05
Managing the Mindset
Team motivation, and understanding the thought processes of your targeted free agents and draftees
06
“Sponsored By...”
Marketing your team and effective advertising
07
Post Season
Assessing your win/loss record, getting your new draft picks involved on the team
Playing To Your Strengths
To Maximize Chapter Growth
Why use All-Pro RUSH®?
300+
Fraternity Chapters Coached
Educating and Inspiring Leaders
$3m+
Dues Raised
Yearly Budgets Increased
15,000+
Successful New Recruits
Increasing Fraternity Enrollment
Average Chapter Growth
Successful Increase During Engagement
400%
Successful chapter growth is the result of following a process
"Learn to love the process, and I promise you'll love the results." - Rod Arnold
Testimonials
"After multiple semesters of failed rush efforts and graduations, our chapter membership had dropped to a dangerously low 18 men. Afraid of losing our historic property, our alumni board engaged All-Pro RUSH® on our behalf. Rod's coaching and planning helped us go from 18 to 81 members in just four rush cycles. Our franchise budget grew from $25K to over $113K saving the house."
– Jacob V., UF Chapter President
“The chapter in my region you recently coached earned the largest associate member class on their campus. That’s such great news!”
– Nik K., Regent
“After previously only recruiting new member classes of 2, 18 and 5 in the past three semesters, we engaged All-Pro RUSH coaching with Rod. Now we’ve recruited 27 associates this semester and are on track to achieving our goal of a 30 man class.”
–Alex U., Recruitment Chair
“After our first event, the benefit of following your philosophy was noticeable right away. We had new prospects saying ‘You guys made me feel at home as soon as I walked in the door.’ That was definitely a key to our success.”
–Big 10 Chapter President
“As we step up our marketing techniques to the level you preach, I think we will start to see unreal results. We are focused on getting better every week, and every semester.”
–SEC Recruitment Chair
“Honestly, your marketing techniques work like magic. The football team metaphor for recruitment was TREMENDOUSLY helpful because it allowed our brothers to feel like they had a role; as long as they followed the plan and executed, they knew great things were going to happen.”
–NIU Recruitment Chair
“Your talents for teaching are amazing, Rod! Your vast professional experience shows. Congrats to you and your client chapters’ successes.”
–Dennis M., Vice Regent
Collaborating with Leading Organizations
All-Pro RUSH® supports Scouting!
All-Pro RUSH® is proud to announce that we support Cub Scout Pack 109 and Troop 1109 of Cumming, Georgia. Pack 109 serves over 100 young scouts and is one of the most highly decorated packs in the Northeast Georgia Council. Troop 1109 has graduated 28 Eagle Scouts since it's founding in 2017.
“As many know, I have very strong positive feelings for the wonderful outcomes Scouting America has had on both on my relationships with my three young sons as well as my continued efforts to grow personally in youth leadership development skills. Scouting America programming is second to none; the social development, displays of patriotism and community service outcomes among the boys have been nothing short of remarkable to observe. The Cub Scouting program feeds directly into the Boy Scout program beginning in 6th grade. In turn, Boy Scouts eventually graduate with many of the qualities fraternities seek in prospective brothers.” - Rod Arnold
Please feel free to contact us should you have any questions about the programming offered at any grade level by Scouting America. All-Pro RUSH® is proud of our involvement and support towards the continuing legacy of this historic youth leadership program.
